How can you dominate conversation among football obsessed teens during the build up to the World Cup? By giving them a place to Risk Everything and showcase their phenomenal football.
For the entire month before the 2014 World Cup we gave teens the chance to immerse themselves in football by creating 8 purpose built football hubs in Berlin, Buenos Aires, London, Los Angeles, New York, Paris, Rio and Tokyo. Each hub focussed on providing the consumer with a world of innovation, interaction and entertainment to engage with. In support of these Phenom Houses, we ran the world's biggest 'Winner Stays On' tournament across 30 cities globally.